M1 · Establishing
The goggle enters.
Hero copy reads alongside the product still. Establishes mood and headline before any motion.
M2 · Reveal
Rotation to 3/4.
Material detail becomes readable. Lighting preset shifts to dramatic.
M3 · Detail
Callouts attach.
Goggle holds; HUD callouts surface specific features (strap, lens, hook). Per-feature copy fades in.
M4 · The system
Beyond the goggle.
Product exits. System explanation fills the frame. Higher spring overshoot for emphasis.